It has the potential to grow fast in the market but due to lack of cash it cannot succeed to be the market leader.ĬASH COW- Maruti 800 fits in this category as it has to ladder 3 & 4 after the introduction of A-star. ![]() QUESTION MARK- Maruti A-star can be placed under this category as the cash needs are high but the cash generation is quite low. It also has the potential to gain substantial profit in the market in future. STAR- Maruti Swift Dzire can be placed under the star category as it is fast growing and has high relative market share and high growth rate. ![]() On the basis of above classification here are the BCG matrix of few products/brands: Cash cows: Products in low growth markets with high market share Stars: Products in high growth markets with high market share. ![]() Question marks or Problem Child: Products in high growth markets with low market share. Dogs: These are products with low growth or market share. The four quadrants into which the model is divided are: This model was developed by Bruce Henderson in the early 1970s. ![]() A company’s business units are classified into four categories based on combinations of market growth and market share. The Boston Consulting Group growth matrix, popularly known as the BCG matrix is designed to carry long-term strategic planning in order to improve the business growth opportunities by analyzing the portfolio of products to decide a product’s fate.
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